#FOTOGRAFIA #phonografia
ASSEMBLISM by Michael Molloy
Assemblism is a small team of consultants based out of New York city. They specialize in recommending technology strategies for better customer experiences.
Assemblism needed an identity that stood out in a market flush with tech startups. The branding opts for simplicity and minimalism which is stark and unique when compared with the pastels, gradients, embellishments, and fake textures commonly found in the rest of the web-based and tech market. This simple approach is also a nice nod to what Assemblism does for their clients: build simple teams, strategies, and processes for better customer solutions. The logo is a simple capital A inspired by blueprints, housing frames, and maps. There is also an animated version of the logo that has the negative spaces of the “A” icon filling with different colors and patterns. This animation is a way to introduce a digital aspect to the identity, but also to represent the way that Assemblism is able to adapt and be flexible for their wide range of clients each with their own unique problems.
CLIENT: Assemblism
ART DIRECTION & DESIGN: Michael Molloy
Edgar Degas (1834-1917, France)
(Fuente: artchipel)
“I really don’t want anyone to eat this wattle cup caterpillar.”
“Sure, evolution, that’s understandable.”
“I’m going to put some huge spikes on it.”
“Okay.”
“Now I’m going to put more spikes on the spikes.”
“… okay.”
“And I’ll make them sting!”
“Fair.”
“And I’ll color the whole thing like a bad acid trip.”
“That might be overkill, but all right. I guess you really like this one. I bet it’ll be especially beautiful once it metamorphoses into a butterfly, huh?”
“What? Oh, no, this one doesn’t turn into a butterfly. It’s a hairy brown moth.”
(vía dr-lilith-belial)
Shot using an Olympus Trip and Fujifilm 400
Tim on this series: “Very unprepared and sleeping in a small hire car, Scotland is freezing compared to Mexico where I’d spent the majority of the year. The very first photo of the trip was the highway shot, a personal favorite.”
