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HAISI Branding / Tuuka Sinisalo
HAISI (Helsinki advanced Interaction Studies Institute) is an association founded by researchers of Aalto University to support education and research with relation to consumers marketing and media. I was asked to design an identity for the association.
The abbreviation HAISI is a play on words that refers to a skunk. I was briefed to include the animal on the logo without compromising the integrity and serious nature of the association. Keeping the look and feel of the identity playful yet professional provided a nice challenge and was a lot of fun to work on.
(Fuente: nothingtochance, vía takeovertime)